As a trainer, one of the most frustrating obstacles I encounter with clients is the “eating paleo is too expensive” dilemma. This one problem can be the biggest obstacle in the path of a paleo neophyte, and not because they truly can’t afford to eat this way, but because their priorities are usually not conducive to making a major change in the way they live in their bodies.
Robb Wolf’s Paleo Budget Shopping Guide is much more than the name implies. This book makes you look at your life, yourself, and your choices and re-examine your priorities. Robb’s sentiment is a “no joke, no excuses one” that I appreciate to the fullest based on years of experience working with people who want to be healthy but continue to find comfort in being stuck behind a list of excuses.
As Robb expresses in this book, and I agree; there are plenty of people out there who are legitimately flat broke; but all of us paleo professionals face a never ending stream of people who can’t seem to bring themselves to buy quality food that would dramatically effect the way they look, feel, and perform, yet they have car payments, active social lives, and a horde of expensive electronic devices that keep them plugged in to social media 24/7 lest they fall out of the loop and not know when a distant acquaintance bought a new pair of pants on sale. I think sometimes we need to ask ourselves what we really want out of this life. Do we want to love ourselves or do we want to love our stuff? Do we want to love every minute of living in our bodies or do we want to constantly seek distraction?
All of us, especially those who need some priority help, could use a little direction when it comes to the practical application of menu planning, shopping, and cooking so that we can more quickly form the new habits that will lead us to success AND allow us to still enjoy our lives away from the dinner table.
Enter Robb Wolf and his new e-book, The Paleo Diet Budget Shopping Guide, and suddenly we have the answers that will make us all happy, even if you truly are in the flat broke group. Robb has all the bases covered in his typical fashion that says, “you don’t have to do this stuff, but don’t pretend your excuses are valid.” The ability to include links to websites and videos is one of the benefits of e-books and this one is loaded with them.
In Chapter One, Robb covers all the common roadblocks from “paleo is too expensive” to “I can’t afford grass-fed or organic” to “I don’t know how to cook”. I think most of us will have to admit that we have at least been a little intimidated my some of the points he makes here, even if we never let them be deal breakers for us.
Chapter Two is for those of us who struggle in the kitchen. If you are going to make this paleo thing work, you need to at least know some cooking basics and this chapter is awesome! It is comprised mainly of instructional videos by some serious pros, and it wraps up with “10 easy recipes to know by heart” that truly are indispensable in my humble opinion.
Chapter Three is all about meal planning and it is nothing short of brilliant. No stone is left unturned. After a few helpful caveats Robb delves in to food lists, theme nights, and an especially excellent section on eating seasonally complete with links to find out which fruits and vegetables are seasonal where you live. Then it’s time to actually create a menu and go shopping beginning with the handy Meal Panning 101 flow chart, link to sites specifically designed for meal planning, a starter menu, food lists for shopping and meal suggestions by ingredient, and printable sheets for making the whole menu planning process easy. Like I said, no stone unturned!
Chapter Four includes money saving tips that will help you pinch every penny while still eating the best possible paleo foods. Admittedly, my wife is better at finding deals than I am, but I can not think of a single money saving option that is not listed in this chapter and the majority would have never come to me in a million years. (Maybe this chapter is aimed at us boneheaded men?)
Chapter Five, Budget Shopping Priorities, begins by educating us on the definitions of the sometimes dubious “green lingo” tags like Grass Finished, Organic, and Cage Free, and follows this up with reasons why you do/don’t have to buy foods with these labels.
Chapter Six contains some excellent advice from some great paleo food bloggers, as well as tips and tricks for the kitchen and being prepared.
Chapter Seven wraps the book up with resources and an extensive list of sites to visit for paleo recipes.
Overall, I just can’t think of a single person who doesn’t need this e-book and I’m not kidding. I respect Robb Wolf and am ever grateful for his influence on me, but I would never have written this review if I did not feel that this e-book was a much needed contribution to the paleo world and all you beginners who are struggling to get off to a good start. It is priced at $19.99 and I honestly believe it will pay for itself on your first trip to the grocery store. So why are you still reading this? Scroll up and click on one of the links above. You have more important things to read now.
Also be sure to visit Robb’s site here.
Go forth and be awesome.