The Paleo Coach is written by a coach who for years has worked deep in the trenches. Jason shows up to work everyday with gusto, with drive, with one purpose and one purpose only – to get his job done and that job is to help YOU. Jason has an undeniable understanding and passion for what he does; something that doesn’t always shine through from those who work in this crazy business of helping folks find health. Jason and I have worked closely together for two years now; and I have yet to see him become tired or complain about what he does. Instead, Jason continues to learn, research, grow, help, and fight the good fight; every single day. Simply put, this is why The Paleo Coach is going to change your life. It was written by a man who wants you to succeed, and refuses to tiptoe around the subject or apologize for what he knows. I was honored when Jason asked me to write the forward for his book and obviously, Jason and I are friends and business partners but this fact does not mean that we always agree. With that being said; please enjoy my unbiased review of his new book, about to be released on March 5th: The Paleo Coach.
In Chapter 1 of The Paleo Coach, you will NOT find a list of what to eat and what not to eat. Instead; you’ll get a prescription of perspective. Jason covers The Aesthetic Goal Conundrum and as I read this section, I realized that if I had been given the opportunity to read this book 10 years ago; my life would have been a heck of a lot easier. Jason explains clearly how by simply shifting how we think about our goals; looking good can simply happen by accident. SO TRUE! Ladies and gentlemen, as Jason simply states; “…not all attractive bodies are small, and not all small bodies are attractive, but bodies that stay attractive for a lifetime are healthy bodies, so attempting to get smaller without getting healthier does not make sense.” Hallelujah!!! Jason continues to explain only in his own eyeopening way how You Can’t Fix a Body You Hate and how things like Yo Yo Dieting and severe caloric restriction is always a bad idea. This section ends with an inspiring story from one of his very own clients, Pam.