Why The Paleo Coach?


Sarah asked me to tell all of you about my upcoming book, The Paleo Coach, which will be released on March 5.  I decided to give you a peak at the introduction because I think this is the best way to explain how this book is different and why I felt that it needed to be written.  I hope you enjoy it!  After the intro below, Sarah has a few notes regarding some cool giveaways in honor of the impending release!!

Perspective is everything.

If you cannot see a problem for what it really is, how can you expect to find its solution? Nutrition and fitness remain mysterious subjects to the masses because we have strayed from the logical concepts that make up their basic tenets and have come to put our faith in ridiculous ideals propagated by unsubstantiated hearsay and myth. But have no fear, I come bearing epiphanies.

This book is, like most other books, a result of personal passion. There is very little on these pages that I have not said out loud from atop my soapbox over the course of my career—or that is being conveyed by the mainstream nutrition and fitness powers that be, a fact that only further fuels my passion. It saddens me that the methods I, and many others like me, have used to help so many people are often literally the mirror opposite of what those people come to me believing to be true. It disgusts me that so many “experts” can completely ignore so much good science and literally thousands of shocking anecdotal cases in order to leave the same useless, albeit lucrative, protocols in place. It makes me want to scream when I hear nonsense spewing from the mouths of celebrity doctors and trainers who could not possibly have done a shred of research to substantiate their claims. But it warms my heart every time I open someone’s eyes to the truth in terms of their health and fitness. That is why I wrote this book, which is nothing more than my best effort to help you see things differently, to show you how to effectively reach and maintain your health and fitness goals. If I am successful, you will be absolutely astonished by what your body will become.

The Paleo Coach

Please understand that I honestly want to help. I think this will become clear as you read on, but I want to mention it now because there is a good chance that you may dislike some of the things that must be said. Most people in the Western world have forgotten what it means to be healthy, and it may not be easy or comfortable to get rid of the notions and habits that don’t serve that goal, but it does neither of us any good if I simply hand you a set of nutrition and fitness rules and then whip out my pom-poms and cheer for you like other gurus who never got you anywhere near your goals. No,my mind is made up. I’m going to tell you the truth, even if I make a few enemies. My experience has taught me a lot about who fails and who succeeds, and I intend to share this knowledge with you. Some of these truths may sting a little, but we are going there anyway—there is no other option.

There is not one single trick or gimmick in this book. Not one shortcut. Tricks and gimmicks are for people who are satisfied with short-term, unsustainable results. Shortcuts are fantastic if you want to lose and regain the same ten or twenty pounds over and over and over again. Tricks that cheat the process are an easy sell, but I can’t, in good conscience, offer you anything but methods that yield real, lasting results. When we are done here you will see shortcuts for what they really are and always be able to spot their flawed logic in the future.

Paleo nutrition is a powerful life-changer, especially when paired with exercise founded on the same concepts, but it is merely a map from point A to point B. In the end, it will be up to you to decide whether to follow the path as it unfolds before you, and you will do so based in large part upon your understanding of the big picture. If this book is your first introduction to Paleo, fasten your seat belt: this is going to be an eye-opening adventure. If you are a seasoned Paleo pro, I intend for you to exit this ride with a deeper understanding of what you may have thought was nothing more than a diet.

I am not going to rehash every shred of scientific data pertinent to Paleo nutrition and exercise. Robb Wolf did a better job of that than I ever could with his most excellent book The Paleo Solution. I will, however, give you everything you need to succeed, and more importantly, make sure you don’t have any valid reasons to fail. All the tools and step-by-step instructions are included, but they will not be enough if you don’t know what your obstacles are before you come up against them.

Our first order of business is to remove the major obstacles from your path; then we will define Paleo and learn how it should be applied. We will do this by, you guessed it, changing your perspective. Just so we are clear, I’ll say it again: Perspective is everything. Let’s get started, shall we?

And there you have it.  It should be clear to you now that The Paleo Coach is much more than a set of instructions or a list of rules.  I wrote it as much for those who have been brainwashed my mainstream ridiculousness as I did for those who are really trying to get it right but can’t get past the pitfalls we face when “dieting.”  I will not be so bold as to say that this book will eclipse every other fitness and nutrition book ever written, but I will say that it contains every ounce of my passion and it will leave you in a healthier place so that you might…

Go forth and be awesome.

*Note from Sarah:

In honor of the pre-release of The Paleo Coach, Jason will be giving away 5 signed early copies of his book, which should arrive sometime in February! Furthermore, one lucky person will win a $200 gift certificate to Tropical Traditions so we are kicking off the pre-release of The Paleo Coach with 6 giveaways total!  To enter to win, please do one of the following and post to comments that you did so.

Please do one or all of the above items and post that you did so in the comments below!  We will pick the winners from the comments below.  Your chance to win will end on January 22nd at 12am PST. Thank you so much for helping to spread the word about The Paleo Caoch; we at Everyday Paleo are all tremendously excited about Jason’s book and I know that it will be a tremendous asset to the succes or continued succes of your paleo journey.

As always, enjoy!!



  1. Asia Stouth says

    Sounds like a great book! I’m looking to soak up as much Paleo info/advice as possible. Sharing this link on my fb page…

  2. Lynn Herman Johnson says

    Would love to win!! I’m new to the Paleo lifestyle and this would be an amazing prize. Shared on my Facebook page too.

  3. Jenny says

    I’ve shared with my personal testimonial of Jason’s great advice and the personal training I’ve received through EPLIFEFIT.com. And of course I “like” it all too! Can’t wait for this book to come out!

  4. Stephanie says

    I totally like the Amazon page of the Paleo Coach. And I do like it for real!

    I can’t wait to read this book!

  5. Kim Bryant says

    Super stoked about this book! Can’t wait to get a hold of a copy! Just liked Jason’s page on FB and Amazon!

  6. Christy says

    I liked both your pages and shared the link! After reading the into I cannot wait for this book!! I think it will help me get to 100% paleo!!!!!

  7. Cindy says

    I shared and look forward to the book! Just ordered more coconut oil yesterday from TT. I could use that prize; the shipping costs are where i get depressed, but with $200 gift, i’d gladly pay!

  8. Pat says

    Just shared the post. Recently got my copy of the Everyday Paleo Family Cookbook and so excited to start cooking! Can’t wait for Jason’s book! I have been paleo for over a year, but need all the “coaching” I can get!

  9. Angela says

    Shared on my FB page, liked on Amazon, and already liked both of your pages. I am so excited to read this. I hope I win a copy, but will def. buy one when it is released!

  10. Mary says

    I shared on FB and liked on Amazon.

    I would love to win this book but if not I look forward to the release date so I can buy my own copy!

  11. Stacey Gething says

    I shared your info :) Thanks for the blog! My fiance and I started paleo about a year ago and we’ve been spreading the word! My fiance is a personal trainer and he loves it!

  12. Mignon says

    I liked and linked everywhere! I am so in need of the common-sense knowledge in this book. I need a “Coach”! If only I lived closer…

    • Mignon says

      PS…I pre-ordered back in December. If I was lucky enough to win a copy, I would give the one I already bought away to a friend who I know will get a lot of use from this also.

  13. Amy says

    I posted to my FB and said pre-order was available…I’ve had a bunch of my friends suddenly interested in Paleo so I’m giving them your web site and a couple others (PaleOMG.com and civilizedcavemancooking.com). Also telling them to get your cookbook, which I live by!! Thanks for all you do Sarah!!!

  14. Jen Johnson says

    both and shared. Really looking forward to this book. I enjoy all of Jason’s posts and frequently share with those struggling using other methods to get healthy. Thanks to the both of you!!

  15. Farrah says

    I liked both on FB. I’m really looking forward to reading your book. I just started listening to your podcasts about a week ago and I’ve already had so many ah-ha moments. Thank you!

  16. Janine says

    I have done all of them except post on my FB wall, will do when I get home!
    already pre-ordered my copy! can not wait to get my hands on it!!!
    would love to win!!!!!

  17. Jammie says

    I “liked” all three things. I OVE the statement that the book will take away any valid reason to fail. Thank you for putting your experience and knowledge down on paper. I am super excited to read it.

  18. Trish says

    I don’t have to do anything…. Being a loyal eplifefit member I have already done all of that but will share it all again. I have already ordered the book to but would love an early copy, it’s going to take ages to get to australia. Thanks for all your hard work guys …. Can’t wait to read the rest of the book Jason

  19. Tammy says

    Shared the info about Jason’s book. Very excited for it come out. Thank you both for your commitment and hard work. You are helping make a healthier generation.

  20. Maria says

    Liked” The Paleo Coach on Amazon
    Liked” Jason’s Facebook Page and Everyday Paleo’s Facebook Page

    Can’t wait for your book!!!

  21. Valerie says

    I liked The Paleo Coach on Amazon. I’m just starting my Paleo journey and would love to be learn from Coach Jason!

  22. Mindy says

    Shared on my fb page!!! Can’t wait to read your book, Jason! I admire your passion and drive to get the truth out!!!!

  23. Beth G. says

    I am excited for Paleo Coach’s release! I “liked” Paleo Coach on Amazon.com, copied a link to the book on my Facebook page, and I “liked” Jason and Everyday Paleo’s Facebook pages!

  24. Rita Merriam says

    I’ve shared the awesomeness of your book, actually I’ve already preordered it but it would be amazing to have a signed copy and give the other one away.

  25. Stacey says

    What a great giveaway! I just liked your and Jason’s pages on Facebook…looking forward to the updates! A gift card to Tropical Traditions would be fantastic! I just got my first order this week! Good stuff! Would love the book as well-and signed? Awesome! Thanks for all you guys do!

  26. Janet says

    I am not on facebook so I will not be able to win but just wanted to say thank you for a book that seems down to earth and very motivational for those who are interested to start :)
    Have a beautiful day!

  27. raraward says

    Done! Man I can’t wait to read this book . one step deeper down the rabbit hole, one step closer to my better health goal.

  28. Katie Perry says

    Liked all on facebook! So excited for Jason’s book. I love his podcasts. Check out him and Sarah on EPlifefit, it is a great resource.

  29. Lisa Martinskis says

    I have now pushed this book into every social networking platform I am a part of! I even did a tweet in honor of this book! (And I would have been happy to do it without the prospect of a prize!) I loved meeting you both at the January 5th seminar and I totally believe in all that you are doing. Thank you for continuing to be an inspiration and a wealth of knowledge — I appreciate all that you do immensely! Can’t wait to read Jason’s book. :)

  30. Dorselle (DeeDee) says

    I am new to Paleo. I am learning so much from the Podcasts. And I am so excited about The Paleo Coach! I just liked it on Amazon.

  31. Kristyn says

    Done and done. I’ve just “liked” both Jason’s fb page and everyday The Paleo coach’s fb page. Sarah, I bought your book 3 weeks ago for a New Years challenge my husband and I are doing. I’m so happy you’ve introduced us to this growing Paleo community of educators. Thank you! I look forward to learning more when I read my news feed each day!

  32. Kristyn says

    I’ve just “liked” both Jason’s fb page and everyday The Paleo coach’s fb page. Sarah, I bought your book 3 weeks ago for a New Years challenge my husband and I are doing. I’m so happy you’ve introduced us to this growing Paleo community of educators. Thank you! I look forward to learning more when I read my news feed each day!

  33. Cody says

    Already “liked” Everyday Paleo and Jason’s facebook page! “Liked” the book on Amazon and shared the link on my facebook page. I saw Jason speak last weekend and was very impressed! Can’t wait to read his book!

  34. Tracy Jones says

    Have been following both pages on FB for awhile and have ‘liked’ on Amazon as well. I can’t wait to read the book! Would love to be entered to win a *signed* early copy!

  35. Jodie says

    Would love to work with Jason in person, but being on the other side of the world his book will be the next best thing, looking forward to its release!

  36. Lisa says

    I did them all. Just bought your book today and ordered your cookbook. I will be reading tonight and ready for a total body transformation!

  37. julia Rice says

    I am new to the Paleo way and I am loving it. I have read a couple of books about paleo and looking for my next read. The paleo coach is just what I am looking for. Can’t wait.
    I also liked your FB page and the paleontology coach on amazon. Thanks for the opportunity!

  38. Missy says

    I’ve already bought the book, and now shared this page on FB. I’ve already liked Jason and Everyday Paleo pages on FB. Can’t wait for the book. Exciting times.

    • Dana says

      You’re in, Ashlen, thanks so much! Dana’s the best and she has shared your story with our staff, too! All the BEST!

  39. Judy says

    I did all three gladly! I cannot wait for this book. Love you both and the podcasts. They are so helpful and I appreciate it so much.

  40. Robin says

    I liked it on Amazon. I don’t do Facebook, so thank you for including a way to enter that isn’t on it!! Thanks for the giveaway!

  41. Julie Graham says

    I can’t wait for March 5th!!!!

    I liked the Paleo Coach on Amazon, shared it on FB and already LOVE the Everyday Paleo and Jason Seib pages!!


  42. Megan G says

    Can’t wait to get this! I am sending a copy to my parents who need to find their way to a new lifestyle. I liked the book on Amazon and already like both pages on Facebook. Thanks for all you do!

  43. says

    Alright! Shared on both my personal FB page and my fan page. You two have been a guiding light the past 6 months and so excited to share HEALTH with my friends.

  44. Sara Baker says

    Done and done! Liked all three!! :) Now please pick me! I am SO SO SO excited for this book to help me through my journey of becoming, and staying, a PALEO girl 😉

  45. says

    Hi… I’ve liked everywhere and shared! Heard about Paleo diet for first time yesterday and am so encouraged about such a healthy and proven way to eat. We are so excited to implement this way of eating in our home. This book sounds amazing and I’m sure the information would help my hubby and myself get off to a good understanding as to why we are doing this. Thanks so much for the giveaway!

  46. Teresa H says

    My perspective could definitely use some tweaking! I’ve “liked” both Jason’s and Everyday Paleo’s Facebook pages. I’d love to win a copy of this book! The gift certificate sounds awesome too (I try to eat mostly organic). BUT I have suffered the consequences of dieting and have been losing and gaining the same 10 lbs for the past year. I’m ready to ditch all diets and adopt a healthful lifestyle (for good). I’m tired of obsessing over food and calories. I want to live long, I want to be fit, and I want be healthy.

  47. Mary Grangroth says

    We were recently instructed by our 8 year old son’s GI specialist to go home and 1) watch ‘Forks Over Spoons’, 2) find, get, and use a good Paleo cookbook, and 3) to completely cut out ALL soy, wheat, and dairy like yesterday! We’ve had to make some big changes at our house!! In order to help our son, we decided to take the lumps together and go Paleo as a family!

    I always thought we were eating fairly ‘healthy’ – I can’t believe I’m JUST NOW learning (at nearly 40 yrs old), that everything I know/ thought I knew, is completely wrong!! I am so thrilled to find encouraging and inspiring resources from people such as Sarah and Jason.

    I have ‘liked’ all three pages for the chance to win a ‘give-away’ along with the gift certificate opportunity! Thank you for making these resources available to the general public – my family and I sincerely can’t thank you enough!!

    Kind Regards,
    Mary G

    • Jason says

      Mary, I couldn’t find any information anywhere about ‘forks over spoon.’ Do you have a link? Forks Over Knives is a vegetarian/vegan biased documentary, but I doubt anyone who recommended paleo to you would tell you to watch a documentary about the exact opposite advice. Just curious if you have found a resource I don’t know about.

  48. Olivia says

    Hi! I like it on facebook and shared it! I would love to win, I am a young teen girl who is the only one in her family commited to this lifestyle, and I hope that someday I cam get my family on board!

  49. Amanda says

    Liked both Facebook pages (though I’d already previously ‘like’d Everyday Paleo), and Amazon too. Looking forward to a good read!

  50. Jackie says

    I just LIKED on the Everyday Paleo Facebook Page. Paleo eating has changed my life! 90 days and 30 pounds and 40 inches GONE Forever! Thank you Sarah!!

  51. Marie says

    Shared link and liked Jason’s page. I’m so excited to read this book, as much as I like the podcast I’m sure I’ll love the book!

  52. Melissa says

    Shared it everywhere!! You all have made it soooo easy to make such a BIG change in my lifestyle. Your information and recipes are the best – I love Paleo:)

  53. Paleoriffic Linda says

    Shared! Looking forward to digging deeper. Started eating Paleo last March. Book release will be on our 1st anniversary of healthier change :0)

  54. Sharon Cole says

    Likes all….loves all really!!! I would love to get the new book on Kindle please! Better in real time though…Thanks a bunch!

  55. Jill Levesque says

    Since I LIKED both Jason’s and Everyday Paleo’s Facebook pages quite a while ago, I went ahead and Liked it on Amazon too! Hope I win, but will want to read (and have) The Paleo Coach anyway! Can’t wait! And although I have been “trying” Paleo over the past month or 2, today is the first of my 30 Day! Pretty excited!

  56. says

    Absolutely I shared all items! Jason saved my life! I started with him right near the beginning of his box and am still following his philosophy and working out wherever I am. Thanks Jason!!!!!

  57. Samantha says

    Liked both FB pages. I can’t wait for the book to come out. I run Paleo challenges at my box a few times a year and hopefully this will give me some new tools to use to help people understand the importance of this lifestyle and not just simply weight loss.

  58. Carla Conrad says

    Check, check and check….all done! Looking forward to Jason’s book – March seems so far away. It will be a smashing success!

  59. Christina Neiss says

    Done!! I can’t WAIT for this book to come out!! I’m so happy to be a part of Jason’s gym and getting to meet you, Sarah :)

  60. Leslie Hermann says

    I did all of the above because I heard you in person in Long Beach, CA and was sold – hook, line and sinker and have not looked back :) Amazing teacher you are. Thank you :)

  61. LaurieD says

    I liked your book on Amazon, and liked both of your pages on facebook. I can’t wait to read it. Hope it comes out for Kindle.

  62. Melissa says

    So stoked for this book!

    I’ve linked the amazon page on my Facebook, and liked the book on amazon. I already love you both on Facebook!

    Best of luck with the release.

  63. says

    As a newbie to Paleo and an old slave to the horrible scale, I’m excited about the new book and changing my perspectives on body image! You both are such an inspriation. Thanks. I liked both FB pages, amazon, and shared on my FB.

  64. says

    Jason I love you! and I’m pretty sure i’m gonna love your book too :)
    Ive shared, copied, ranted, raved and liked your link, page, book, podcast and literally everything you do as its the only thing that makes sense to me in this crazy wheat laden world. We seriously need more Paleo stuff over here in the UK. When can you and sarah come over to do a seminar in the UK??
    I’ll keep my muscled arms crossed that I win that book :) keep up the good work both of u xx

  65. Tamra says

    All 3 tasks accomplished!! You guys are amazing! Hope to see you in Michigan sometime. We could really use you here.

  66. Renee says

    All four done. I would LOVE to win this book and the gift certificate! I love Jason’s approach from what I’ve seen on EPLifeFit and could use every bit of guidance I can get. As a 54 year old who has been following a Paleo diet for about a year and have been working toward better fitness, I still struggle with motivation to work out and think this level of direction will certainly help. I ALWAYS feel better after a workout but still have to fight with myself to get my butt into the gym.

  67. John Duesbury says

    I “liked” both Jason’s page and the Everyday Paleo page, which is all I can seem to do from my phone.

  68. Rebecca says

    I ‘liked” all of the above. This looks so great! We are working hard to improve our health and spread the word to everyone we can. Thanks for all you do, you are both so inspirational. pick me!

  69. Allison says

    Liked on Amazon (that’s a first for me – didn’t know you could do that!) and liked both of your facebook pages. Sounds like a great book Jason.

  70. Andrew says

    I have done all of the above, I am looking forward to this book. I would love to get a signed copy of it and can’t wait to read it.

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